COMMUNITY: Obus redesigns the lab coat in support of breast cancer research
We’re thrilled to be amongst a select group of nine Australian fashion designers recently tasked with creating a ‘high fashion’ interpretation of a lab coat, to highlight the incredible work done by female researchers tirelessly working to find preventions and treatments for breast cancer.
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In 2019, it is estimated that 19,535 new cases of breast cancer will be diagnosed in Australia – which is what makes increased funding for research so vital. With this campaign, we were challenged to create something much more stylish, creative and tailored for the female body, to challenge the traditional view of what a lab coat has to be.
Obus' production manager Alison makes the final tweaks to our GRANDIFLORA LAB COAT. The beautiful deluxe cotton drill was printed by our friends Frankie & Swiss.
Our design applies our bold, bright GRANDIFLORA print to our classic blazer silhouette. Says Obus creative director and founder, Kylie Zerbst: “Everyone has been affected by breast cancer in some way – either personally or through the experience of someone they love or know. I felt our lab coat demanded a strong, functional silhouette offset by a lively, celebratory print that is sure to put a smile on the face of anyone who encounters it.”
The good news is, these one-of-a-kind coats are currently up for auction. The money raised will go to Breast Cancer Trials (BCT) who have been conducting clinical trials research for more than 40 years. You have until Wednesday 27 November to put a bid in for our GRANDIFLORA lab coats, with the highest bid acquiring this one-off Obus piece! All proceeds from the auction will go to Breast Cancer Trials and their vital research.
The finished GRANDIFLORA LAB COAT, custom made for the Her Lab Coats auction, features a popular original Obus textile design custom-made in Melbourne. A truly one-of-a-kind item!